$340.2B
U.S. retail e-commerce sales in Q2 2026, seasonally adjusted.
Reference page
Online shopping and gift giving statistics.
Useful U.S. retail figures for writers, shoppers, and anyone following how people browse and buy. Last updated October 13, 2026.
Every figure below includes the reporting date and a direct link to the original source. Figures describe the U.S. market and should be read in the context of their source’s methodology.
12.2%
Year-over-year growth in U.S. retail e-commerce sales in Q2 2026.
17.1%
Share of total U.S. retail sales accounted for by e-commerce in Q2 2026, seasonally adjusted.
91%
Share of consumers who planned to celebrate the 2025 winter holidays.
$890
Average 2025 holiday budget for gifts and other seasonal items, as reported by the National Retail Federation.
85.7M
People who shopped online on Black Friday in 2025.
75.9M
People who shopped online on Cyber Monday in 2025.
51%
Average share of 2025 holiday shopping completed by shoppers in early December.
Methodology and sources.
This page collects published figures from the U.S. Census Bureau’s quarterly retail e-commerce report and the National Retail Federation’s winter holiday consumer research. The page is reviewed monthly, or sooner when a key source publishes an update.
- U.S. Census Bureau: Quarterly Retail E-Commerce Sales, Q2 2026, published August 18, 2026. Used for U.S. e-commerce sales, growth, and retail share.
- National Retail Federation: 2025 Winter Holiday Data and Trends. Used for holiday participation, spending, and online shopping figures.
Cite this page
Moolacave Zocalo. “Online Shopping and Gift Giving Statistics.” Updated October 13, 2026. https://moolacave-zocalo.us/online-shopping-statistics.